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Outline Key Features of the Evolutionary Perspective...

Outline key features of the evolutionary perspective explanation of attachment and evaluate. An attachment is an emotional bond between two people. It is a two-way process that endures over time. An evolutionary perspective of attachment was researched by the famous John Bowlby in 1969. Bowlby observed both humans and mammals. Bowlby s theory is an evolutionary theory, he emphasised that attachment had evolved, which means it was not something that was taught, because of its survival and reproductive value. According to Bowlby, children have an innate (inborn characteristics which are genetically determined) drive to become attached to a caregiver as attachment has numerous long term benefits such as imprinting. Both, imprinting and†¦show more content†¦Infants are born with innate characteristics which are called social releasers, which elicit caregiving. Examples of social releasers are smiling, crying ect. Attachment is the innate behavioural process in babies; caregiving is the innate response in adults. They both provide protection and henceforth enhance survival. Bowlby believed that infants form many attachments but the primary attachment (Monotropy) holds a special significance in emotional development. The primary attachment is usually the infant’s mother. This is because they become strongly attached to the person who responds most sensitively to their social releasers. The primary attachment helps the infant’s emotional development, self esteem and later relationships with peers, lovers and children of their own. Attachment starts at the first ever relationship between the infant and caregiver. This relationship may be one of trust, love, security etc or the contrary, Inconsistent, uncertain, aggressive etc. This relationship will create an expectation if which all relationships will be like. Overtime an infant will develop a model about emotional relationships. This model will include concepts about relationships and expectations from others. Bowlby called this model the internal working model. The internal working model portrays the idea that there is a consistency between early emotional experiences and later relationships. This leads to the continuityShow MoreRelatedPsychology Workbook Essay22836 Words   |  92 PagesQuestion(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check mark by each statement that is true regarding psychology. __X_ Psychologists study human behavior. __X___ Psychologists study animalRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. 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Information Security Network Technology â€Myassignmenthelp.Com

Question: Discuss About The Information Security Network Technology? Answer: Introduction: A common method of enhancing the business processes is to identify the needs and apply better technologies to help facilitate the enhancement in efficiency of the business involved. The aim of this report is to find out about the effectiveness of the information and network security and to find out the risks and threats involved in the application of these technologies. The report also discusses the various social or legal concerns with the acceptance of these technologies into the business. The information and network security not only refers to the attacks by the different viruses or malware but also includes the promotion of general awareness among the employees of an organization to ensure the survival of the system. The term information security, network, and computer security are often used in the same way but their differences lie in the methods used to conduct the processes. This report includes an analysis of the different technologies present in the information and network technologies. The basic technologies to be discussed are the big data, cloud computing and the hardware authentication methods. All these methods will be clearly depicted along with their implications in the system concerned. The organization that needs to actualize these administrations is 5 years of age. It is mainly concerned with the conduction of business applications in the region of data and system security perspectives. The business customers are essentially arranged in Australia and incorporate small to large organizations. The organization takes project to develop small applications or modify the commercial systems available from other vendors. Moreover, the organization expects to work together in different areas of ICT too and in this way tries to actualize alternate branches in information and network securities. This will facilitate better business operations and will help them to recognize the various aspects of the business in terms of the information and the network security. Discussion: This section of the report references the main section, which will be used to demonstrate the various technologies concerned. The organization that wants to implement these services is 5 years old. It is mainly concerned with the conduction of business applications in the area of information and network security aspects. The business clients are mainly situated in Australia and include small to large organizations. The organization takes a project to develop small applications or modify the commercial systems available from other vendors. However, the company aims to do business in other sectors of ICT as well and thus tries to implement the other branches of security in Information and network security. Definitions: The information and network security not only refers to the attacks by the different viruses or malware but also includes the promotion of general awareness among the employees of an organization to ensure the survival of the system (Jianwei et al., 2016). The term information security, network, and computer security are often used in the same way but their differences lie in the methods used to conduct the processes. This is usually associated with the harmful activities or destruction of the system. The information security is mainly concerned with the confidentiality, integrity and the availability of the data. However, the network security is used to determine the protection levels associated with the transmission of data in a network. Network security is mainly concerned with the security involved in the transmission of data. Requirements: The technologies involved helps in the operation of the business in many ways. These various sectors in an organization can be improved by the adoption of the correct technologies in the required aspects of the business. Due to the risks of operation of manual labor, the requirements automated technologies are preferred. The major area where the integration of technologies is preferred includes the customer management, analytical development and competitive aspects (Raiyn, 2014). Overview: Due to information and network securities, the use of these technologies is being constantly updated so that various malfunctioned practices are addressed. As the users of these practices are constantly improving their standards, the various businesses are to implement enhanced security to address the impacts. Information security applications: The information security is a major requirement as the need for protection of the data is very important. The information associated is to be protected to ensure the confidentiality, availability and the integrity of the present information. This is the main reason for the various emerging applications of the information security, which is being implemented in nearly all aspects of industries. Fig 1: CIA diagram for information security (Source: Chang et al., 2015) The first application of the information security is the need for authentication. Authentication is a process, which uses the encryption of the main user credentials. This helps in providing access to the system to only the user with matching criteria. However, the presence of various activities on the internet has confirmed that even an encrypted option is not safe and the need for a better solution is required. To implement such services, the new application is the authentication improvement by using hardware components (Chang et al., 2015). This application helps the encryption of the information and storage in the hardware components of the concerned user. This new method is currently being applied in the solutions of existing technologies of Intel. The new sixth generation process Core vPro is used to combine the enhancement applications of the hardware integration and encryption. The main factors that will be provided by the processor include a variety of factors to authenticat e the validity of the user information. The main process of this application will be based on three parameters only. These include the password, username and a token with a unique identification. Hardware authentication is particularly necessary in case of applications in the internet of things technology (IOT). The next application of the information security is the analytical information of user data. This technology uses the common technology known as big data. This is used to get insights on the behavior of the users in the system regarding their behavior. As an organization is always involved in many users on their websites, it often becomes necessary to get insights about the behavior of them. This helps the system to show the relevant information depending on their behavior. These aspects are used to keep track of the system. In cases of anomalous behavior in the system, a red flag is detected in the system and the concerned authorities become highly suspicious of their activities and take preventive measures (Chang et al., 2015). This technology compares the past behavior of the users and compares it to the present behavior to detect the presence of anomalies in the system. In addition, the use of peer analysis is also enabled where the usage of the system with respect to the other t ypes of people in the same aspect is compared. The next topic of discussion is the cloud technology. This technology is used to provide the implementation of the cloud infrastructure in the existing technologies. Due to this implementation, the existence of hardware, software and the firewall have been integrated into the cloud. The main functions of the cloud architecture are the provisions of remote access, which allows the user to get access inside the system from another location (Kim Cha, 2012). The level of security is also high in these sections. The critical success factors for the cloud adoption are the need for understanding the cloud components and the personnel. The information of the right people for the business and the service provider is another factor for success. These techniques are present in both the Australian and the other countries as well. Cloud Central is the first cloud provider in Australia whereas the IBM does its operation in the whole world. Applications of these services: The services discussed include the hardware authentication, cloud computing, and big data. In addition, to the enhanced features and up gradation, the solutions provided must be cost effective and easy to use to provide simple solutions to the ongoing users (Xu, 2012). Hardware authentication: The main use of these technologies in business is the ease of access and transactions. The organization involved wants to upgrade their existing services to increase their point of work in other aspects of ICT. Due to this, the need for certain requirements is necessary. The organization now needs to have integrated service options. The main uses of the authentication are that the services are not easily hampered by the presence of external or internal factors (Kim Cha, 2012). Due to the increasing contents of payment related frauds in the network, the need for authentication is a necessity. The organization involved will do business in an effective way. The next application is the secure access. The process allows the presence of authenticated users to the system only. This facilitates the need for encryption in the system to give security. As the organization will be involved in upgrading the system, the concern for unauthorized entry to the system will be there (Wohlgemuth et al., 2014). Big data: Due to the application of big data technologies in the organization involved, the analytics will be more used to develop the prospects needed. As the organization is involved in the development of new sectors, the need for outperforming their competitors is important to stay in business. This causes the need for advanced analytical tools to be used (Von Solms Van Niekerk, 2013). In addition, the organization will be involved in more customer acquisition from their new services. The need for knowing the growing trends in the customer behavior will be known by the analytics provided like the amount of time they spend on the website or the ads they engage or the link they are used to enter. After analyzing the analytics, the web presence will be enhanced by applying the analyzed solutions from these aspects (Wohlgemuth et al., 2014). In addition, the risk management and analysis will also be done by big data. Due to the presence of predictive data in the system, the economic and the social aspects of the system will be analyzed. This helps in better risk management and helps the organization to analyze the threats present to address them beforehand (Von Solms Van Niekerk, 2013). Lastly, the data collection methods are a new way to get information and this is used to create new revenue systems. Many companies pay for getting their ads to people based on this information, which creates the chances of growth in the concerned organization (Kim Cha, 2012). This will also help in the prosperity of the concerned organization. Cloud computing: The main benefits in the use of cloud computing are the increased efficiency and the ease of access that is deployed from the adopted system. The first advantage is the agility in business operations. Due to the start of the new operations in the organization, the authorities involved will need to implement quicker services to make up for the loss of time and resources. This is the reason for implementing the quick nature of cloud access (Sun et al., 2013). Due to the implementation of new services, the company involved can make up new sectors working for providing cloud services. This creates a new structure for revenue generation in the existing services. Lastly, the capital expense is reduced because of less maintenance of the infrastructure required (Crossler et al., 2013). As the presence of requirements will be operated through the integration in the cloud, the need for the presence of physical structures is reduced which decreases the total capital expenditure. Disadvantages: The main disadvantages of these technologies are the high cost of deployment. In addition, the employees are to be given training in these aspects to work in these surroundings. This also increases the cost required which goes to a very high level (Sun et al., 2013). Moreover, the vendors to get the software are to be researched as the market is filled with fraudsters. These are the main disadvantages of these technologies, which are to be addressed before implementing Conclusion: The report concludes from the findings that the information security technologies are used to address the requirements of the concerned organization. Moreover, the advantages of these technologies are sufficient to address the required needs of the organization. However, these technologies come with many factors and risk that are to be considered before proceeding with the adoptions. The significance of the analysis is that thought the disadvantages poses a threat to the organization, the advantages that it creates can lead to much growth in the upcoming years. The analysis of the various technologies done in the report is used to find that the use of certain discussed technologies can be used to strengthen the operations of the organizations concerned. Big data, cloud computing and hardware authentication is the most basic of the technologies and if the organization needs to succeed in the market, they need to associate with the wider scope of the advantages that can be leveraged fr om their application in the respective sectors present in the business. The use of them along with the various implications regarding their uses can be addressed by the adoption of proper measures that will be helpful in the end. The report also includes an analysis of the recommendations that should be used in the associated systems. The main recommendations are discussed because the authorities concerned with the changes in the system by adopting these technologies, need to consider the various problems beforehand so that the process of development do not pose threat and stop to a halt. These recommendations will facilitate better business operations and will help them to recognize the various aspects of the business in terms of the information and the network security. In this way, the main aspects and the requirements in the up gradation of the business will be analyzed and to receive more output from the business in the required prospect. Recommendations: Thus, it is recommended for the organization to install these technologies for effective business solutions. However, the basic question is the need for commercial systems or developed systems. In case of commercial systems, the third party vendors are to store the cloud architecture and the concerned organization will do their operation remotely. This is the main problem as the information is to be shared with these third party vendors. This creates a feeling of unease in the ethical minds of the business authorities. The business needs to analyze the impacts on the ethical considerations regarding the decisions made. In case the software vendor is chosen, the company will be required to share their information with the vendors else, the cost of deployment for the system in case of designing of their own application will be another impact on the revenue of the company. Moreover, in cases of unavailability of the vendors due to business failures or other reasons, the organization related to them will have a direct impact on their system, as all the information will be lost. These aspects are to be considered before the final implementation. This report recommends the use of own developed systems. Due to the presence of the components of the organization itself, the need for information sharing is removed and other threats pertaining to the system is removed. References: Arora, R., Parashar, A., Transforming, C. C. I. (2013). Secure user data in cloud computing using encryption algorithms.International journal of engineering research and applications,3(4), 1922-1926. Chang, J., Jeon, Y., Sim, S., Kang, A. (2015). Information Security Modeling for the Operation of a Novel Highly Trusted Network in a Virtualization Environment. International Journal of Distributed Sensor Networks, 11(9), 1-12. Chen, H., Chiang, R. H., Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact.MIS quarterly,36(4). Crossler, R. E., Johnston, A. C., Lowry, P. B., Hu, Q., Warkentin, M., Baskerville, R. (2013). Future directions for behavioral information security research.computers security,32, 90-101. Dinh, H. T., Lee, C., Niyato, D., Wang, P. (2013). A survey of mobile cloud computing: architecture, applications, and approaches.Wireless communications and mobile computing,13(18), 1587-1611. Hu, Q., Dinev, T., Hart, P., Cooke, D. (2012). Managing employee compliance with information security policies: The critical role of top management and organizational culture.Decision Sciences,43(4), 615-660. Jianwei, Weiran, Qianhong, Dawei, Shigang. (2016). Survey on key security technologies for space information networks. Journal of Communications and Information Networks, 1(1), 72-85. Kim, Y., Cha, S. (2012). Threat scenario-based security risk analysis using use case modeling in information systems. Security and Communication Networks, 5(3), 293-300. Labrinidis, A., Jagadish, H. V. (2012). Challenges and opportunities with big data.Proceedings of the VLDB Endowment,5(12), 2032-2033. Li, M., Davoodi, A., Tehranipoor, M. (2012, March). A sensor-assisted self-authentication framework for hardware Trojan detection. InDesign, Automation Test in Europe Conference Exhibition (DATE), 2012(pp. 1331-1336). IEEE. Minelli, M., Chambers, M., Dhiraj, A. (2012).Big data, big analytics: emerging business intelligence and analytic trends for today's businesses. John Wiley Sons. Raiyn, J. (2014). A survey of Cyber Attack Detection Strategies. International Journal of Security and Its Applications, 8(1), 247-256. Russom, P. (2011). Big data analytics.TDWI best practices report, fourth quarter,19, 40. Sun, D., Li, J., Feng, Z., Cao, Z., Xu, G. (2013). On the security and improvement of a two-factor user authentication scheme in wireless sensor networks. Personal and Ubiquitous Computing, 17(5), 895-905. Tehranipoor, M., Salmani, H., Zhang, X. (2013).Integrated circuit authentication: hardware trojans and counterfeit detection. Springer Science Business Media. Von Solms, R., Van Niekerk, J. (2013). From information security to cyber security.computers security,38, 97-102. Waller, M. A., Fawcett, S. E. (2013). Data science, predictive analytics, and big data: a revolution that will transform supply chain design and management.Journal of Business Logistics,34(2), 77-84. Wohlgemuth, S., Sackmann, S., Sonehara, N., Tjoa, A. (2014). Security and privacy in business networking. Electronic Markets, 24(2), 81-88. Xu, X. (2012). From cloud computing to cloud manufacturing.Robotics and computer-integrated manufacturing,28(1), 75-86. Zissis, D., Lekkas, D. (2012). Addressing cloud computing security issues.Future Generation computer systems,28(3), 583-592.

Tivo free essay sample

According to Keast, â€Å"there is a mystery in the sharp contrast between the inertia of prospects and the evangelical zeal of TiVo users. † As an emerging expert in consumer behavior how would you tackle that mystery? What do you think could be going on? Beyond your pet hypothesis, try to be creative and list a large number of conflicting hypotheses by taking multiple points of view. What might â€Å"evangelists† mention as a cause of their failure to sell TiVo to their friends? What might a â€Å"couch potato† say about his reluctance to buy TiVo? What would you expect a top executive at NBC to say about the situation? What explanation would the founder of TiVo love to hear? Hate to hear? 2. Now look at the data in the case exhibits. What hypotheses get supported, what hypotheses get discounted? What other insight(s) do you directly derive from the data summarized in the text and presented in the exhibits that might help to guide the growth of TiVo? 3. We will write a custom essay sample on Tivo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page TiVo is a new technological company and the management’s approach to research and insight has gradually evolved over time. What have been the different stages in their exploratory journey? What conclusion is this journey converging to? If you could time-travel to the early hours of the company, what would your advice to Keast be in terms of the research they should be conducting (the type of insight they should be looking for) at the outset for a more effective launch? Ans 1 According to Keast, â€Å"there is a mystery in the sharp contrast between the inertia of prospects and the evangelical zeal of TiVo users. † As an emerging expert in consumer behavior, how would you tackle that mystery? What do you think could be going on? Beyond your top hypothesis, try to be creative and list a set of conflicting hypotheses by taking multiple points of view. So let us first look at the role of consumers and consumer behavior in the realm of purchasing a product. Consumer behavior encompasses such a vast array of elements that need to be identified, quantified and specifically evaluated per each product or service needs. The most intriguing element of consumer behavior I believe is the psychology behind why a person buys a product and why another person doesn’t buy that same product. According to Kotler and Keller in Chapter Five of a Frame work for Marketing Management,† in essence, marketers must understand the â€Å"theory and reality† of the consumer in regards to their buying actions. A very interesting fact that Kotler and Keller point out from their reference of Schiffman and Kanuk’s Consumer Behavior 9th edition, is that the consumer is influenced by â€Å"cultural, social, and personal factors. †    Culture, the way you were raised, your values and ideas about how to spend your money and what to spend it on, materialism, â€Å"keeping up with the joneses,† etc. Not to downplay social factors, but I feel the next most notable influence in consumer behavior is personal factors, especially â€Å"age and stage in the life cycle.    My hypotheses are that age and transformation/transitions in life play a major role in adopting a new product when that product gets introduced. What I deduce is that if a technology advanced consumer product gets introduced to someone from that were in their early twenties to early thirties then they are more easily influenced by the product if that product increases their pleasurably and saves them time to en gage in other interests and assists in maintaining an active lifestyle, in addition, in the late 90’s early 2000’s these people already grew up on MTV, Sport’s Channel, HBO, etc. TV is important to them and they are willing to spend money not only on going out to bars and restaurants, but they are willing to spend a little extra money to ease their mind that when they go out for a social event they won’t miss their favorite episode of Greys Anatomy, Private Practice, or a playoff game because their girlfriend wants to out to dinner, etc. To support my hypothesis if you look at the ? TiVo case, written by Luc Wathieu, exhibit 5, showed demographics supplied from a study from Equifax Consumer Services that tracked subscriber demographics, and showed that the largest age group that were subscribers were 25-34. specially if it a new product in determining the other consumer behavior influences, This is true especially when you look at social classes, because they share similar interests and purchasing behaviors. I, like Kotler and Keller feel that â€Å"culture† is the most fundamentally determines they way consumers react and what they desire. the most the key fundamental Another interesting aspect is when a person becomes so enthusiastic about a particular product and becomes such an advocate of the product that they try to influence the people around them to jump on the bandwagon and buy the product. Now looking a bit into social factors, we are all influenced by our social networks and family, even though we may not want to admit it. I look at my sister who moved out of my Non-Tivo, DVR household, three years ago at the age of 32, one of the first thing’s she did was hook up her cable and subscribe to DVR service. Then, my daughter who is 22, after visiting my sister and seeing the flexibility of not missing your favorite television programs due to school or work, decided the first thing she would do is subscribe to a DVR service in Los Angeles, to avoid missing her favorite programming due to law school interference. Skeptics are skeptics because they never had Tivo in the past and have done just fine. They don’t understand why they need to pay more to watch the same shows that they have been watching. Once you try tivo out youll understand that it opens up a new world of options that may not be necessary to your life but are there to make it easier. Some people don’t care that much about which shows their watching as long as something is always on. For instance, if you like CNN and those types of shows you’re not going to want/need a tivo because that is only news 24/7 and you wouldn’t want to tape news because then its old.